The core ambition of TFKC is to build a true love brand around wine. Almost everyone in Belgium, the Netherlands and the rest of Europe drinks wine, yet there are virtually no strong wine brands. Unlike beer, soft drinks or water, you will hardly find people who can name five wine brands. We see this as a huge opportunity to create an iconic brand with wine at the centre.
In Belgium, we are currently the wine partner at nearly all major festivals with our cans (Werchter / Pukkelpop / Dour / Wecandance / Horst …). In the UK, we have partnerships with leading festival organisers such as Superstruct and Livenation (+1.3 million festivalgoers in the UK this year). Our cans are now also available at Delhaize.
We have recently launched bottles successfully as well. These are already converting into premium venues at the Belgian coast (beach bars) and inland (Gazon / Antwerp horeca, …). We source our wines directly from a 5th generation family-owned winery in the Languedoc.
Our rosé wine consists of Grenache / Syrah / Cinsault and our white wine is a Sauvignon Blanc
